Search Engine Marketing: What Is It Really?

Man using a laptop

Digital is becoming increasingly relevant as we further into the future, with more people embracing this change when it comes to making decisions. With this advancement and growing trend, businesses have become more open to venturing to the online world. As a response, marketers are coming up with different ways to help companies reach their target audience better and faster. For businesses, an effective digital marketing strategy has become an essential to make their brand and their website become more relevant and visible to online …

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Improving Conversion Rate for E-Commerce Sites

online shop

One of the most important metrics for e-commerce businesses is conversion rate. This metric computes the percentage of website visitors converted into customers. The higher a company’s conversion rate is, the more the revenue and profit they realise. Web Design Bromley, an online marketing agency that designs, builds and maintains e-commerce sites, notes that simple online marketing and web design solutions can help companies increase conversion rate. Small improvements and updates to a website’s structure and design can potentially produce …

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New to the Business? Enhance Your Brand with a Website

website concept

Congratulations, you’ve finally managed to build your business from scratch. With the initial hard work beginning to show traction, you want to keep the momentum. That’s great, but you might be asking yourself, ‘what next?’ The answer is easy – set up a website to promote your brand. Let’s face it, the internet is the place potential customers go to find supplies and services, so if you’re new, your competitors probably have a head start with their own websites. It’s …

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Seven Ways to Manage Warehouse Efficiency

a warehouse

Proper warehouse management is essential to improving the facility’s productivity and efficiency. One of the best ways you can improve the management of your warehouse is by adopting the latest innovations and solutions, such as a centralised warehouse management system (WMS) in Australia. Aside from that, here are some more effective ways to better organise your warehouse facility for increased productivity, sales and profits. Keep your warehouse clean Spend at least an hour or two every week to clean your …

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Know Malware By Their True Names and Deal with Them Effectively

malware on a screen

Monetary gain is the primary motivation behind malware threats these days. Amateurs used to create viruses and spyware to show off their hacking skills. Now, computer experts create worms and rogue security software that burrow secretly into systems and damage programs under the radar. Malware is very capable of robbing people of their financial and personal information. Sometimes, malicious individuals like scammers and phishers use malware to target specific people to blackmail them. In fact, there have been several reported …

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HR Success Stories: 4 Companies Who Earned Their Employees’ Loyalty

Business team giving a high five

All employees dream of working for a company that prioritizes their welfare. As Virgin founder, Richard Branson once famously said, “Put your staff first, customers second, and shareholders third.” His philosophy is simple: keep employees happy as they are an organization’s keys to success. They are more likely to be enthusiastic and passionate to work than employees who feel unappreciated by their employers. Below are four companies that became renowned for their pro-employee policies and impressive efforts to put their …

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Right Off the Bat: Who is The Batman?

He is vengeance. He is the night. He is Batman. From page to page, rooftop to rooftop, a ruthless knight in a cowl shifted in the shadows in the name of justice in “Gotham”, a grim city littered with crime and treacherous villains enough to scare comic readers of the twentieth century. Each flip of the page, each brilliantly drawn comic panel was an exciting yet dark new adventure for the Caped Crusader. Batman’s Identity Batman has ruled over the …

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Nike Runner with a Movement Disorder Proves There’s No Such Thing as a ‘Disability’

Justin Gallegos

Featured image source: CBS News Justin Gallegos’s life mantra might as well be “Just Do It”, and that phrase means a lot of things to a lot of people—from a kid with a dream to a professional athlete with a goal. This brand idea transformed from a simple marketing tagline to a mantra for a lot of athletes, for most of them, it meant “winning”, “believing in your own capabilities” and for Justin, it was “overcoming”. He was once a …

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Hungry 4 Success: The Story of David Cesarez and his Silicon Valley Journey


Featured image source: CBS News One Friday back in July this year, Jasmine Scofield from Mountain View, California was on her way to a restaurant after getting out from work when she ran into a smart looking man in his 20s at an intersection. There was a glint of hope in the man’s eyes and a pinch of desperation. In his hands was a sign that said: “Homeless, hungry 4 success. Take a Resume.” A man with a dream David …

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5 Female Superheroes in Comics Who Embody Women Empowerment

female superheroes

Featured image source: Mashable The comics industry started out in the early twentieth century at the back of magazines and newspapers. Comics since then has acquired a larger target market and reached its golden age where hundreds of comic issues and volumes have resided on the shelves or on a box under of every boy’s room. Superheroes like Batman, Superman and Thor graced the panels of each page with unbelievable powers and superhuman abilities that seemed impossible for a villain …

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