Business Disruptors

Do you think that marketing is just for coffee shops, baby clothes, women’s shoes, old-school diners, and tech companies? Many people are aware that there exist some sensitive, quirky, taboo, and unsexy businesses such as biohazard decontamination, funeral homes, crime-scene cleanups, and even body waxing services. Business owners sit back and watch other companies marketing products and services. They don’t know where to start, or if their market even wants to hear about these products. These are the kinds of …

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Congratulations! Even though the pandemic caused many businesses to shut down their operations, you managed to keep your business afloat. Your brand may be successful enough these past few months, but one can’t say the same for the coming months. But this does not necessarily mean all you can do is to wait and see what the future has in store for your business. You must continue moving forward so you can get ahead of your competitors. Thanks to the …

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A website marks the foothold of a business in the vast internet space. It acts as the doorway for potential customers to engage, interact, and purchase their favorite brands’ products and services. And without a doubt, these websites play a significant role in the landscape of modern business. With that said, web design and development is becoming increasingly important. As website visitors can go over hundreds of landing pages in a day, and skim over so many without even batting …

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In a relatively small number of years, the internet has changed the way the world works. From video rental shops to courier services, dozens and dozens of industries have been killed or forced to change because of the internet. One of the fields that have adapted to the times is marketing. In the past, it was all about print ads in magazines and newspapers as well as TV and radio commercials. Now, they’re just one part of the equation. You …

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You don’t need to spend thousands of dollars on a marketing campaign when the tool you need to get the word out there about your business is right at your disposal: your customers. They’re your greatest assets when it comes to promoting your business and diversifying your influence and reach. The following are some practical ways to get them to do willingly market your business for you. Offer them free T-shirts T-shirts are a great way to get your customers to …

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Online shopping is now a trend when it comes to purchasing items for our everyday use. All sorts of merchandise are now available on the Internet. Even jewelry is included, but the question is now this: How do you make sure that you can buy it safely? To be more assured of your purchase, you can take the following measures. Use Secure Payment Methods It can be easy for people to fool others nowadays into paying for something that they …

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Businesses are greatly dependent on the internet these days. They conduct operations, transact with banks, and strike partnerships online. And it is likely that businesses are using different kinds of programs and software applications to fulfill certain tasks. However, a lot of businesses are actually quite careless when it comes to their passwords. Being too lax about these aspects puts your business in danger. The wrong people may access your trade secrets, and hackers may have a field day taking …

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When it comes to eCommerce marketing, you’re probably always looking for ways to find, attract, and convert new customers. However, it shouldn’t be your only priority. Keeping the ones you already have is just as, if not more, important. According to the Harvard Business Review, finding a new customer is about 25% more expensive than keeping one. Plus, keeping a customer is just like keeping a friend. It takes much more effort to find and onboard a new one than …

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Small businesses are focused on growth and increasing revenue, and hiring processes take a backseat to more pressing concerns such as finding customers and growing the brand. However, for a small business to progress from the survival stage, it needs to develop a viable growth strategy, and one way to do that is by hiring good talent. According to Robert Half, the world’s largest human resource firm, 60 percent of entrepreneurs report that one of their top challenges is hiring …

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Consumers try their best to make rational decisions when making purchasing decisions. However, reality reveals that people are driven by their emotions more often than they intend to. Customers usually compare products and brands, but they always choose the one that appeals to their feelings. This means, regardless of the brand, people will decide to purchase if the product brings them joy. Some people patronize products created by brands that support their ideals, such as helping the environment or protecting …

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