teamwork

How Hard Is It to Market an Unsexy or Sensitive Business?

Do you think that marketing is just for coffee shops, baby clothes, women’s shoes, old-school diners, and tech companies? Many people are aware that there exist some sensitive, quirky, taboo, and unsexy businesses such as biohazard decontamination, funeral homes, crime-scene cleanups, and even body waxing services. Business owners sit back and watch other companies marketing […]

How Hard Is It to Market an Unsexy or Sensitive Business? Read More »

virtual reality

The Ninth Generation of Video Game Consoles: How Lucky Can It Be?

It is the beginning of the end for the eighth generation of video game consoles. There is no need to rush to your useful VoIP handsets and make calls to the major hardware makers. This is simply the way the business model works. The current generation has enjoyed a fruitful eight years. This holiday season,

The Ninth Generation of Video Game Consoles: How Lucky Can It Be? Read More »

buying online

Things Businesses Do That Sends Consumers Away Mid-Pandemic

Congratulations! Even though the pandemic caused many businesses to shut down their operations, you managed to keep your business afloat. Your brand may be successful enough these past few months, but one can’t say the same for the coming months. But this does not necessarily mean all you can do is to wait and see

Things Businesses Do That Sends Consumers Away Mid-Pandemic Read More »

Data privacy

Defending Against Cyber Threats: Cybersecurity Explained

In today’s digital-driven world, almost everyone relies on computers, servers, and mobile devices to store and transfer information from one medium to another. Businesses, both large and small, have invested in modern technology, running a significant portion of their transactions through the internet. These companies’ data assets are often the target of cybercriminals—people who try

Defending Against Cyber Threats: Cybersecurity Explained Read More »

keywords on scrabble blocks

Optimizing Typography to Increase Conversion Rate

A website marks the foothold of a business in the vast internet space. It acts as the doorway for potential customers to engage, interact, and purchase their favorite brands’ products and services. And without a doubt, these websites play a significant role in the landscape of modern business. With that said, web design and development

Optimizing Typography to Increase Conversion Rate Read More »

social media

Targeted Advertising and Social Media: The Dos and Don’ts of Digital Marketing

In a relatively small number of years, the internet has changed the way the world works. From video rental shops to courier services, dozens and dozens of industries have been killed or forced to change because of the internet. One of the fields that have adapted to the times is marketing. In the past, it

Targeted Advertising and Social Media: The Dos and Don’ts of Digital Marketing Read More »

businessman

How to Get Your Customers to Promote Your Business For You

You don’t need to spend thousands of dollars on a marketing campaign when the tool you need to get the word out there about your business is right at your disposal: your customers. They’re your greatest assets when it comes to promoting your business and diversifying your influence and reach. The following are some practical

How to Get Your Customers to Promote Your Business For You Read More »

password protected system

Protecting Your E-Commerce Site from Malicious People Online

Businesspeople and small entrepreneurs are flocking online to set up their own e-commerce sites. After all, it is the best way to reach consumers who are always glued to their smartphones and tablet computers. Their e-commerce site is their shop or store online. And just like in the real world, online stores are also susceptible

Protecting Your E-Commerce Site from Malicious People Online Read More »

Protecting Your E-Commerce Site from Malicious People Online

Businesspeople and small entrepreneurs are flocking online to set up their own e-commerce sites. After all, it is the best way to reach consumers who are always glued to their smartphones and tablet computers. Their e-commerce site is their shop or store online. And just like in the real world, online stores are also susceptible

Protecting Your E-Commerce Site from Malicious People Online Read More »