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Don’t Go In Blind: Market Research Mistakes To Avoid

Market research is an essential part of running any business. Whether you plan to open a simple freelance operation or a multi-million dollar company, market research is the key to success. For example, learning how to calculate the occupancy rate for Airbnb locations nearby can allow you to predict whether investing in rooms to rent would be

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More Time to Be a Better Business Catch: Advancing Your Career

Under the best conditions, applying for a higher post or working hard for a promotion is already stressful. That stress doubles in the current situation. Due to the COVID-19 pandemic, businesses are forced to shut down, downsize or create strategies to survive the economic downturn. The pandemic may not seem like the best time to

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More Time to Be a Better Business Catch: Advancing Your Career

Under the best conditions, applying for a higher post or working hard for a promotion is already stressful. That stress doubles in the current situation. Due to the COVID-19 pandemic, businesses are forced to shut down, downsize or create strategies to survive the economic downturn. The pandemic may not seem like the best time to

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Winter Wardrobe: Comfort and Safety For Skiing and Hiking Adventures

Winter is almost here and that means that some of the best cold-weather hiking trails and skiing spots are about to open up. While this is a highly enjoyable sport, it is also a dangerous one if you are not properly prepared. The first step to proper hiking preparation in winter is to get the right

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What Does the Future of Influencer Marketing Look Like for 2020?

The dawn of social media such as Facebook, Twitter, Instagram, and YouTube has created a niche that is an effective way of brand marketing through prominent social media personalities. Anyone who uses social media knows that influencers are among the most, well, influential people on the Internet. In recent years, influencer marketing has changed compared

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Going Digital: Is Traditional Marketing Still Relevant

In this digitally-driven age, you cannot deny the fact that digital marketing offers a significant marketing advantage over traditional tactics. Browsing over modern marketing tips and advice, you would think traditional marketing techniques have no more relevance in this modern world. Back in the 90s, there was even a rumor that eventually paper will be

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