buying online

Things Businesses Do That Sends Consumers Away Mid-Pandemic

Congratulations! Even though the pandemic caused many businesses to shut down their operations, you managed to keep your business afloat. Your brand may be successful enough these past few months, but one can’t say the same for the coming months. But this does not necessarily mean all you can do is to wait and see […]

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Data privacy

Defending Against Cyber Threats: Cybersecurity Explained

In today’s digital-driven world, almost everyone relies on computers, servers, and mobile devices to store and transfer information from one medium to another. Businesses, both large and small, have invested in modern technology, running a significant portion of their transactions through the internet. These companies’ data assets are often the target of cybercriminals—people who try

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keywords on scrabble blocks

Optimizing Typography to Increase Conversion Rate

A website marks the foothold of a business in the vast internet space. It acts as the doorway for potential customers to engage, interact, and purchase their favorite brands’ products and services. And without a doubt, these websites play a significant role in the landscape of modern business. With that said, web design and development

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social media

Targeted Advertising and Social Media: The Dos and Don’ts of Digital Marketing

In a relatively small number of years, the internet has changed the way the world works. From video rental shops to courier services, dozens and dozens of industries have been killed or forced to change because of the internet. One of the fields that have adapted to the times is marketing. In the past, it

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businessman

How to Get Your Customers to Promote Your Business For You

You don’t need to spend thousands of dollars on a marketing campaign when the tool you need to get the word out there about your business is right at your disposal: your customers. They’re your greatest assets when it comes to promoting your business and diversifying your influence and reach. The following are some practical

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password protected system

Protecting Your E-Commerce Site from Malicious People Online

Businesspeople and small entrepreneurs are flocking online to set up their own e-commerce sites. After all, it is the best way to reach consumers who are always glued to their smartphones and tablet computers. Their e-commerce site is their shop or store online. And just like in the real world, online stores are also susceptible

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Protecting Your E-Commerce Site from Malicious People Online

Businesspeople and small entrepreneurs are flocking online to set up their own e-commerce sites. After all, it is the best way to reach consumers who are always glued to their smartphones and tablet computers. Their e-commerce site is their shop or store online. And just like in the real world, online stores are also susceptible

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Roaring for Victory: Qualities That Makes an Ad Win the Cannes Lions Award

In the world of filmmaking, there is the Oscars, the BAFTAs and the Cannes Film Festival. It is a prestigious event where film visionaries can display their latest work. In the same French city of Cannes, advertising mavericks, marketing geniuses, and aspiring creatives are also anticipating its advertising equivalent – the Cannes Lions International Festival

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password protected system

Stay Secure: Password Policy for Small Businesses

Businesses are greatly dependent on the internet these days. They conduct operations, transact with banks, and strike partnerships online. And it is likely that businesses are using different kinds of programs and software applications to fulfill certain tasks. However, a lot of businesses are actually quite careless when it comes to their passwords. Being too

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