2 people starting up a business

Business Budget Tips: Spending Your Money on Digital Marketing

Many people are trying to keep their business afloat during this uncertain time of the pandemic. One of the many ways they can do this is by taking their business to the digital landscape, thereby eliminating any need to go to a physical office. It’s easier during this digital age. There are many uses for […]

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an empty restaurant

Surviving the Crisis: Pandemic-Induced Restaurant Trends You Need to Know About

Business owners always try their best to get ahead of their competitors. One popular way of doing this is by embracing the current business trends dominating their industry. This can be tricky considering not all trends are applicable for every business type. But with the pandemic still being a major concern, it is crucial that

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a nurse wearing a mask

9 Simple Yet Effective Marketing Ideas For Healthcare Providers

Coming up with a marketing strategy isn’t as easy as it seems. Several things need to be considered to come up with a tailor-fit plan for a company. Each plan needs to be contextualized and customized specifically for the company and the industry it’s in. Take a healthcare provider, for instance. Certain considerations are factored

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man at a laboratory

Technology in Healthcare: Modern Tools to Improve Your Health Services

Starting your own company is never an easy task, especially if you have little to no experience in running a business. It would be risky to spend a lot of time, money, and effort on a business that doesn’t guarantee success. To minimize the issues, you can consider joining a particular industry that offers many

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online presence

Online Presence: Strategies You Should Use During the Pandemic

Globally, it’s known that there are around 4.60 billion internet users around the world. This number has been continually increasing in the past few years, especially when individuals join the middle class while having access to a high-speed internet connection. With so many individuals using the world wide web as a means of accessing information,

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A team huddling together

Establishing Business Connections as a Small Startup

If you are a young entrepreneur looking to start a small startup for yourself, you might catch yourself having a difficult time. According to recent findings, 90% of all startups fail eventually. While 20% of these startups fail in the first year, the failure rate becomes catastrophic at 70% in the following 3 years. It is

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contactless payment using mobile phone

Pandemic-fueled Trends: The Future of the Restaurant Industry

The pandemic had a huge impact on restaurants. Many had to temporarily close at the beginning of lockdowns. Now, restaurants are finally able to open again. But need to follow regulations regarding sanitation to ensure the safety of both customers and employees. Some examples include mandatory mask-wearing, proper hand hygiene, ensuring adequate sanitation supplies, and

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fashion

Eight Tried-and-tested Marketing Strategies to Keep up in the Fashion World

The fashion world is probably one of the most competitive and crowded industries worldwide. While it is a great industry to be in, the competition presents a challenge for newbie and veteran fashion marketers. According to Statista, the U.S. clothing market is the largest fashion industry in the world, with retail sales that regularly exceed by $15 billion

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salesman talking to customer

Customer Engagement: The Best Ways to Give it a Boost in 2021

The economic climate changed drastically at the start of the COVID-19 pandemic. For a lot of businesses, it meant reshuffling their priorities or temporarily closing to stop incurring costs. If you’re among the many companies that are struggling to stay afloat in the new normal, then your focus should be on one thing: customer engagement.

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