Reformulate Your Entrepreneurship Narrative
Humans are natural storytellers, but that’s not just a professional writer’s opinion. Science confirms it: we need to tell stories. Sharing tales is the traditional way to foster social cooperation and establish norms. And the presence of skilled storytellers in society is correlated with increased generosity and happiness among its members. On the surface, entrepreneurs might seem to have the least need for storytelling. We associate running a business with motives of pure profit. We think that rational decisions are …