Business Disruptors

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Marketing Trend: Using Customer Emotions to Promote Your Brand

Consumers try their best to make rational decisions when making purchasing decisions. However, reality reveals that people are driven by their emotions more often than they intend to. Customers usually compare products and brands, but they always choose the one that appeals to their feelings. This means, regardless of the brand, people will decide to […]

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Keeping Your Business Running During COVID-19 and Beyond

The easing of lockdowns amid the ongoing COVID-19 crisis presents a new problem for small businesses. They’re forced to come up with solutions to ensures their businesses stay afloat during and after the pandemic. And they have to do it at a higher cost and with less capital. Whether you’re a restaurant or a high-end

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Top Tools You Need to Manage Your Offshore Employees

Whether your workforce is composed of fully offshore employees or partly offshore workers, you need a lot of management tools to handle your employees. Many businesses are opting to hire foreign workers either to replace or support their traditional offices. This practice allows companies to save on labor and operational expenses. It also gives them

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