First Impressions Last: How to Enhance the Brick-and-Mortar Experience


Is retail dead? Not quite. Despite the convenience of online shopping, some customers still prefer the physical retail experience. For one, you get to see products up close and personal while browsing around. If you’re confused or have questions about a business’s products, you can just ask an employee about it. A lot of direct-to-consumer businesses and other online stores are even opening physical stores nowadays. So, as a small business owner, how do you make your business stand out? …

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How to Become a More Effective Speaker

speaker infront of audience

Whether you’re speaking in front of an audience of three or three hundred, getting your message across requires more than just speaking your mind. Even if you have a captive audience physically present in the room, it’s easy for them to tune you out if they get bored or become uninterested in what you have to say. One of the best ways to keep your audience’s attention is to be an effective speaker. Successful speakers provide online and classroom courses …

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Five Ways Your Business Can Demonstrate a Commitment to Sustainability

businessman presenting a sustainability plan

As we enter a new decade, people are becoming more informed about environmental problems we all face – and the measures they can take to effect change. This has a growing influence on consumers’ lifestyle choices, purchases, and brands they support. Businesses know that if they improve their practices towards sustainability, they can establish brand loyalty. But authenticity matters, too – claiming to be sustainable without following through will alienate consumers. Here are five ways your business can demonstrate its …

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Wrong Impressions Business Owners Have about E-commerce

These days, if you want to conquer retail, then e-commerce is the name of the game. Winning it, however, takes not only an excellent brand strategy but also correct market data. Here are four things many business owners get wrong about e-commerce in the UK. 1. E-Commerce Is the Leader in Retail Sales in the UK In the UK (and elsewhere), people still prefer to shop the old-fashioned way. Statista revealed that it accounted for only 16% in 2017. That …

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Studying Abroad: Making the Most of Your Life as a Foreign Student

Man carrying a flag

Education is one of the most important things you should have in your life. You need to study hard so that you can get an excellent job in the future and carry a diploma that you can be proud of someday. But more than getting an educational degree, one should strive hard in life, value the importance of education, and apply it. Meanwhile, some students have the opportunity to study abroad. It can be as part of a student exchange …

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Should You Hire Remote Workers for Your Small Business?

hiring remote worker

Small businesses opt for remote employees to save on operation costs and get more extensive access to real talents. With a remote workforce, business owners do not need to spend much on office space lease and office supplies. They need to pay for an efficient phone system like a hosted PBX to carry out daily communication. While there are several challenges that you will likely encounter in managing a virtual team, hiring remote workers might be one of the wisest …

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Money-Saving Tips and Tricks for your SEO Services

SEO Process illustration

These days, almost everything important happens on the internet in some form or fashion. Businesses know this, and have tried to leverage the online community for personal and commercial gain. More and more, businesses depend on the power of the Internet to spread the good news about their brand and their company in general. Therefore, it has become very important that brands use SEO to get themselves to rank high on search engine results. Better ranking means better chances of …

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Black Hat, Gray Hat, and White Hat SEO: What You Need to Know


These days, many companies in Denver and other states specialize in providing search engine optimization (SEO) services to businesses who want to strengthen their online presence. Such SEO campaigns have spelled the difference between lost revenues and revenues gained from being on top of Google’s search engine results page (SERP). But not all SEO service providers offer the same techniques in implementing their clients’ online marketing strategies and plans. Here are three of the popular SEO techniques and how they could affect your online …

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The Value of Dance Classes for Kids

kids practicing at dance class

It’s great to give your child opportunities to excel in different fields. A dance class is one of the options that you have, as it presents various advantages to enhance your child’s skills and personality. As parents, you want nothing but the best for your children. You would lay down opportunities that will help them find their niche, like enrolling them in classes separate from their academic learning. Extracurricular activities are proven to develop children’s self-esteem further because they allow …

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Multimedia Careers in the Digital Age

High angle view of female vlogger editing video on laptop. Young woman working on computer with cameras and accessories on table.

Technology has proven beneficial for us since the time of its conception. Its continued evolution has only resulted in more advantages coming to life. A prime example of which is improved media content. These days, those who have a degree related to media (and even those who don’t) have many careers to choose from depending on their skills and interests. Different industries promise bright futures as the demand for these jobs continue to rise while we move further into the …

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