employees at the office

Should Companies Check the Social Media Accounts of Applicants?

Over the years, social media’s clout continues to expand and deepen. It even penetrates the workplace. In a CareerBuilder survey, over 65% of businesses use Facebook, Twitter, and other similar sites to screen applicants. That’s about 10 percentage points higher than in 2016. The question is, is it both legal and ethical? Wouldn’t it be

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people working in the office

Tips for Managing Your Brand Better

Brand management is defined as the development of brand perception in the market, particularly on constructing positive relationships with your target market. Establishing such a connection is vital. Brand management also covers every aspect of your customer’s brand association, along with their relationship with the purchasing process. This, of course, includes all tangible elements of

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