Businesspeople and small entrepreneurs are flocking online to set up their own e-commerce sites. After all, it is the best way to reach consumers who are always glued to their smartphones and tablet computers. Their e-commerce site is their shop or store online. And just like in the real world, online stores are also susceptible […]
Protecting Your E-Commerce Site from Malicious People Online Read More »
In the world of filmmaking, there is the Oscars, the BAFTAs and the Cannes Film Festival. It is a prestigious event where film visionaries can display their latest work. In the same French city of Cannes, advertising mavericks, marketing geniuses, and aspiring creatives are also anticipating its advertising equivalent – the Cannes Lions International Festival
Roaring for Victory: Qualities That Makes an Ad Win the Cannes Lions Award Read More »
Businesses are greatly dependent on the internet these days. They conduct operations, transact with banks, and strike partnerships online. And it is likely that businesses are using different kinds of programs and software applications to fulfill certain tasks. However, a lot of businesses are actually quite careless when it comes to their passwords. Being too
Stay Secure: Password Policy for Small Businesses Read More »
While COVID-19 dominates today’s news and headlines, one disease has been evading scientists for decades: the common cold. According to the Centers for Disease Control and Prevention, the common cold affects adults at an average of 2-3 times per year. For children, it’s more frequent. It’s so widespread and fairly frequent that when somebody catches
The Common Cold: Why It Still Persists Read More »
When it comes to eCommerce marketing, you’re probably always looking for ways to find, attract, and convert new customers. However, it shouldn’t be your only priority. Keeping the ones you already have is just as, if not more, important. According to the Harvard Business Review, finding a new customer is about 25% more expensive than
Retention Tips: How to Boost Customer Loyalty for Your Ecommerce Business Read More »
It would be nice to fool ourselves into thinking that digital marketing is easy, or that writing content for the web is a piece of cake. Isn’t writing blogs just like posting a question or a remark on social media? It’s not? It’s far from it. SEO keywords and the corresponding research it will demand
Digital Marketing: Using the Right SEO Keywords in Your Web Content Read More »
The future of healthcare is looking to be one marked with technological advancements. Although this sector is typically known for its slow adoption of innovation, recent years have proven that more healthcare professionals are ready for a change. These days, it is no longer practical to ignore the benefits that technology offers medicine. In addition to
Future of Healthcare: The Innovations Changing Medicine Read More »
Small businesses are focused on growth and increasing revenue, and hiring processes take a backseat to more pressing concerns such as finding customers and growing the brand. However, for a small business to progress from the survival stage, it needs to develop a viable growth strategy, and one way to do that is by hiring
Pointers for Hiring the Right Person for the Job Read More »
Consumers try their best to make rational decisions when making purchasing decisions. However, reality reveals that people are driven by their emotions more often than they intend to. Customers usually compare products and brands, but they always choose the one that appeals to their feelings. This means, regardless of the brand, people will decide to
Marketing Trend: Using Customer Emotions to Promote Your Brand Read More »
There is money that can be had in the art business. Jobs that need a creative touch, such as illustration and concept art, have salaries in the thousands range. Those who are well-known in traditional media can sell their pieces for large sums of money. But if you’re one of the countless artists out there
Mistakes that Cost You Your Online Art Sales Read More »
