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The Common Cold: Why It Still Persists

While COVID-19 dominates today’s news and headlines, one disease has been evading scientists for decades: the common cold. According to the Centers for Disease Control and Prevention, the common cold affects adults at an average of 2-3 times per year. For children, it’s more frequent. It’s so widespread and fairly frequent that when somebody catches […]

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Retention Tips: How to Boost Customer Loyalty for Your Ecommerce Business

When it comes to eCommerce marketing, you’re probably always looking for ways to find, attract, and convert new customers. However, it shouldn’t be your only priority. Keeping the ones you already have is just as, if not more, important. According to the Harvard Business Review, finding a new customer is about 25% more expensive than

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Digital Marketing: Using the Right SEO Keywords in Your Web Content

It would be nice to fool ourselves into thinking that digital marketing is easy, or that writing content for the web is a piece of cake. Isn’t writing blogs just like posting a question or a remark on social media? It’s not? It’s far from it. SEO keywords and the corresponding research it will demand

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Future of Healthcare: The Innovations Changing Medicine

The future of healthcare is looking to be one marked with technological advancements. Although this sector is typically known for its slow adoption of innovation, recent years have proven that more healthcare professionals are ready for a change. These days, it is no longer practical to ignore the benefits that technology offers medicine. In addition to

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Marketing Trend: Using Customer Emotions to Promote Your Brand

Consumers try their best to make rational decisions when making purchasing decisions. However, reality reveals that people are driven by their emotions more often than they intend to. Customers usually compare products and brands, but they always choose the one that appeals to their feelings. This means, regardless of the brand, people will decide to

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Keeping Your Business Running During COVID-19 and Beyond

The easing of lockdowns amid the ongoing COVID-19 crisis presents a new problem for small businesses. They’re forced to come up with solutions to ensures their businesses stay afloat during and after the pandemic. And they have to do it at a higher cost and with less capital. Whether you’re a restaurant or a high-end

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