social media

Targeted Advertising and Social Media: The Dos and Don’ts of Digital Marketing

In a relatively small number of years, the internet has changed the way the world works. From video rental shops to courier services, dozens and dozens of industries have been killed or forced to change because of the internet. One of the fields that have adapted to the times is marketing. In the past, it […]

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businessman

How to Get Your Customers to Promote Your Business For You

You don’t need to spend thousands of dollars on a marketing campaign when the tool you need to get the word out there about your business is right at your disposal: your customers. They’re your greatest assets when it comes to promoting your business and diversifying your influence and reach. The following are some practical

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password protected system

Protecting Your E-Commerce Site from Malicious People Online

Businesspeople and small entrepreneurs are flocking online to set up their own e-commerce sites. After all, it is the best way to reach consumers who are always glued to their smartphones and tablet computers. Their e-commerce site is their shop or store online. And just like in the real world, online stores are also susceptible

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Protecting Your E-Commerce Site from Malicious People Online

Businesspeople and small entrepreneurs are flocking online to set up their own e-commerce sites. After all, it is the best way to reach consumers who are always glued to their smartphones and tablet computers. Their e-commerce site is their shop or store online. And just like in the real world, online stores are also susceptible

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Roaring for Victory: Qualities That Makes an Ad Win the Cannes Lions Award

In the world of filmmaking, there is the Oscars, the BAFTAs and the Cannes Film Festival. It is a prestigious event where film visionaries can display their latest work. In the same French city of Cannes, advertising mavericks, marketing geniuses, and aspiring creatives are also anticipating its advertising equivalent – the Cannes Lions International Festival

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password protected system

Stay Secure: Password Policy for Small Businesses

Businesses are greatly dependent on the internet these days. They conduct operations, transact with banks, and strike partnerships online. And it is likely that businesses are using different kinds of programs and software applications to fulfill certain tasks. However, a lot of businesses are actually quite careless when it comes to their passwords. Being too

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man sneezing into a tissue

The Common Cold: Why It Still Persists

While COVID-19 dominates today’s news and headlines, one disease has been evading scientists for decades: the common cold. According to the Centers for Disease Control and Prevention, the common cold affects adults at an average of 2-3 times per year. For children, it’s more frequent. It’s so widespread and fairly frequent that when somebody catches

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Retention Tips: How to Boost Customer Loyalty for Your Ecommerce Business

When it comes to eCommerce marketing, you’re probably always looking for ways to find, attract, and convert new customers. However, it shouldn’t be your only priority. Keeping the ones you already have is just as, if not more, important. According to the Harvard Business Review, finding a new customer is about 25% more expensive than

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Digital Marketing: Using the Right SEO Keywords in Your Web Content

It would be nice to fool ourselves into thinking that digital marketing is easy, or that writing content for the web is a piece of cake. Isn’t writing blogs just like posting a question or a remark on social media? It’s not? It’s far from it. SEO keywords and the corresponding research it will demand

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