Business owners naively think that influencers are like endorsers, models, and celebrities. But influencer marketing is more than about paying a popular social media icon to endorse your brand. Influencers curated their content for a long time. They aren’t just out there to get paid. An influencer has a brand, too. And that brand needs […]
Picking the Right Influencer to Promote Your Brand Read More »
While the world scrambles to control the coronavirus pandemic, cybercriminals have been pouncing on businesses, both big and small. In a CNBC report, large-scale data breaches grew by a frightening 273% within the first three months compared to 2019. Apps are not exceptions. Take, for example, Wishbone. The Mega Wishbone Breach Wishbone is a popular mobile app
The Unfortunate Story of Wishbone and What It Tells You about Security Read More »
Everyone has dreamed what it would be like to escape the rat race, that is the 9-5 job. No more waking up early to beat the morning traffic or cram the report your boss told you to finish close to yesterday’s working day. Some people have made their way to the freelance life, to have
Battle of the Greats: Comparison of Digital Tools for Freelancers Read More »
When you run a business these days, there are some things that you can’t ignore. One of these is the internet. Businesses nowadays have to take it into account their online presence if they want to get the most customers. But many businesses make mistakes when it comes to their online presence. Here is a
Online Blunders: Mistakes That Your Business Needs to Avoid Read More »
Businesses need to protect themselves as uncertainty is prevalent these days. There are many threats out there, and the biggest ones include cybersecurity threats. Cyber thieves would be able to steal your business information, and you might not know of it until it’s too late. Many IT companies work together to make sure that such threats
Know the Cyber Threats to Security Businesses Face and What You Can Do Read More »
Can a business survive without technology? Can any startup get up from the ground running without depending on software and tools? Unfortunately, in these modern times, you will be hard-pressed to find a business that can survive without digital tools. Whether it’s a website, app, analytics tools, or project management software, startups can’t grow without
Game-changing Tools and Software Every Startup Needs Read More »
Do you know someone highly creative stuck in a job that has no avenue for creative expression whatsoever? Chances are that person is unfulfilled and dissatisfied with what he or she is doing for 8 hours a day. One of the challenges for creative types is the low availability of jobs that allow them to
Innovative Careers: How To Put Your Creativity To Good Use Under The New Normal Read More »
Your business will not be an overnight success. If you manage to grow your company, it means that you dedicated a lot of effort and made a lot of sacrifices for years. The study, research, investment, and preparations will be worth it once the operations start to function. Despite your efforts in starting your business,
5 Crucial Areas for Business Protection Read More »
Do you think that marketing is just for coffee shops, baby clothes, women’s shoes, old-school diners, and tech companies? Many people are aware that there exist some sensitive, quirky, taboo, and unsexy businesses such as biohazard decontamination, funeral homes, crime-scene cleanups, and even body waxing services. Business owners sit back and watch other companies marketing
How Hard Is It to Market an Unsexy or Sensitive Business? Read More »
It is the beginning of the end for the eighth generation of video game consoles. There is no need to rush to your useful VoIP handsets and make calls to the major hardware makers. This is simply the way the business model works. The current generation has enjoyed a fruitful eight years. This holiday season,
The Ninth Generation of Video Game Consoles: How Lucky Can It Be? Read More »
