To effectively manage a marketing team, you have to understand that they work differently from the other groups. For this team to thrive, collaboration and communication are the keys. They have to know what everyone else in the team is doing. They have to know what’s up.
This setup has a lot of room for inefficiency that leads to missed goals and lost sales. Keeping your marketing team agile and productive should be on your priority list.
1. Keep everyone in the marketing team on the loop.
Statistics show that 28% of the workweek is wasted in managing e-mails and that 20% is wasted looking for information from a colleague. Leaving your marketing team disorganized is going to affect your bottom line negatively.
As said earlier, marketing teams are interdependent. Social media managers can’t do anything unless they know the progress of the content creator. Likewise, the content creator can’t craft compelling, engaging content without knowing concrete data from campaign managers.
Whether it’s a collaboration tool like Trello or a messaging app like Slack, everyone in the team has to be on the loop. They have to know what everyone else is doing. You can advise the marketing team manager to hold daily team meetings to stay abreast of the status of their campaigns.
2. Enhance the onboarding process.
Poor onboarding is driving new hires away from your company, leading to a decline in employee retention rates. In fact, 69% of employees are likely to stay with a company for at least three years if they experienced great onboarding. You probably already know how expensive it is to hire and train a new employee, making it crucial to recruit the right person and retain them for as long as possible.
There are many ways to improve the onboarding process for new hires in the marketing team. The first thing you have to do is to get every step written. Document the process so that you can quickly identify loopholes, inefficiencies, and areas for improvements.
You can also get creative in acquainting the new hire with your company. Shoot a fun video that introduces your company and the team. The video should be lighthearted to help make them feel welcome. You can show how to get around the office and share info on surrounding areas like lunch spots.
3. Keep the sales and marketing team aligned.
Your sales and marketing team need to work closely to measure the effectiveness of the marketing campaigns and to compare the number of leads and sales. A well-aligned sales and marketing team leads to a boost in sales and a higher ROI for your company.
It’s crucial to hold regular meetings for the sales and marketing teams where they can discuss progress and results. You can also browse the market for sales and marketing applications that can consolidate every aspect of your sales and marketing team into one app. This will make it easier for everyone to stay on top of each campaign and stay updated on their figures.
With the full range of technologies and productivity tricks, you have a lot of options on how to boost the productivity of your marketing team. It’s important to find the right mix of tech and social strategies to get the best results for your team and company.