Business man

Why Business Success Is Easy Even if Your Employees Work from Home

Outsourcing business processes or adopting a remote work setup poses many benefits to both the manager and the employee. Numbers report up to a 40% increase in productivity, a 41% decrease in absenteeism, and 21% higher profitability for companies who enforce the arrangement. That is, of course, if both managers and workers have the right tools

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Building a Buyer Persona: Top Resources for a More Accurate Audience

Most businesses are always on a scramble to pinpoint their ideal target market. Maybe if you’re big enough, then you can afford to pitch your products and services to a broader range of audiences. Until then, you’ll be trained toward polishing your own buyer’s persona. Determining your business’s unique buyer persona can be complicated if

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Product launch

Buzz-Worthy Ways to Launch Your Company’s New Product

Product launches are more than just introducing your company's new brainchild. It's also crucial to the product and the company's success, so a product launch event must be buzz-worthy and if possible, mind-blowing. When Apple launched the iPad, they were able to sell over a hundred thousand units right away. You might be thinking, "But

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Bride and groom

Wedding Receptions: The Best Dance Songs for Each Generation

When you plan your wedding reception, you have to worry about everything, from seating arrangements to the food to serve and the color of tablecloths. You get to go beyond the usual choices when planning or maybe opt for wedding rentals in Houston. Another important thing about weddings to consider is music. For one, it

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