Business man

Why Business Success Is Easy Even if Your Employees Work from Home

Outsourcing business processes or adopting a remote work setup poses many benefits to both the manager and the employee. Numbers report up to a 40% increase in productivity, a 41% decrease in absenteeism, and 21% higher profitability for companies who enforce the arrangement. That is, of course, if both managers and workers have the right tools

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Building a Buyer Persona: Top Resources for a More Accurate Audience

Most businesses are always on a scramble to pinpoint their ideal target market. Maybe if you’re big enough, then you can afford to pitch your products and services to a broader range of audiences. Until then, you’ll be trained toward polishing your own buyer’s persona. Determining your business’s unique buyer persona can be complicated if

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Product launch

Buzz-Worthy Ways to Launch Your Company’s New Product

Product launches are more than just introducing your company's new brainchild. It's also crucial to the product and the company's success, so a product launch event must be buzz-worthy and if possible, mind-blowing. When Apple launched the iPad, they were able to sell over a hundred thousand units right away. You might be thinking, "But

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