As we are closing into the middle of 2019, online marketing for businesses in Bromley continues to evolve. New digital marketing trends are sprouting up to meet the growing demands of consumers. To help you rise against your competitors in the industry, here are the key digital marketing trends that you need to watch out for.
Artificial Intelligence
AI has completely developed over the past couple of years that it is now becoming a part of people’s daily lives. Even more, it is making our lives easier and simplifying our jobs. AI can analyse consumer behaviour and search patterns by using data from different online and social media platforms.
This information is helpful, especially for those who want to understand how their customers usually find them. One great example is Facebook Messenger’s bots. This unique system application can help businesses automate their customer service response. Moreover, it can even optimise the way the bot system interacts with customers.
Chatbots
Going deeper into AI are chatbots. Chatbots can provide quality customer service by answering their most asked questions. You can also use bots to warm prospects or even schedule sales appointments to increase your business revenue. You can also customise it to include emojis to make the conversation sound natural.
If you are considering investing in a bot, you need to think if you would want to use it for customer service or to increase your sales revenue. From there, you can choose which technology to use to achieve your goals.
Programmatic Advertising
Programmatic advertising is the use of AI to create automated advertisement buying so that you can reach a broader target audience. One example of this kind of feature is real-time auction or bidding. This type of automation is a fast and efficient way to create higher conversion without spending a lot of money on customer acquisition.
Personalisation
If you want to make your business stand out, you need to add a little bit of personality to it. That means that you need to create personalised content, email and even more. Since you can get the data that you need from consumer behaviour and sales history, you can create custom content without any problem.
Businesses such as Amazon and Netflix have already leveraged on the impact of personalisation in recent months. When you log in to your Netflix account, for example, you can immediately see the recommended movies and series on your account. That is because the system used your viewing and search history to create a list of the other movies you are likely to watch.
These are only a few of the latest updates that you need to consider as the midyear draws near. We will see even more progress in automation and AI-powered technology. So, it is best to stay ahead of the competition and increase your conversions this year. Work with an online marketing firm that is always up to date with the trends. Doing so can get you the right support that your business needs.