Real People, Significant Stories

Online Presence: Strategies You Should Use During the Pandemic

August 25, 2023February 23, 2021 by Tina Sherman

Globally, it’s known that there are around 4.60 billion internet users around the world. This number has been continually increasing in the past few years, especially when individuals join the middle class while having access to a high-speed internet connection. With so many individuals using the world wide web as a means of accessing information, it’s only appropriate that businesses and conglomerates use it to tap into a broader audience. Since 2020, the COVID-19 pandemic has caused various changes, both …

Establishing Business Connections as a Small Startup

February 22, 2021February 22, 2021 by Tina Sherman

If you are a young entrepreneur looking to start a small startup for yourself, you might catch yourself having a difficult time. According to recent findings, 90% of all startups fail eventually. While 20% of these startups fail in the first year, the failure rate becomes catastrophic at 70% in the following 3 years. It is surveyed that merely 10%, overall, survive to exist and become successful out of all startups. Not all hopes and dreams are meant to survive in …

Pandemic-fueled Trends: The Future of the Restaurant Industry

February 20, 2021 by Tina Sherman

The pandemic had a huge impact on restaurants. Many had to temporarily close at the beginning of lockdowns. Now, restaurants are finally able to open again. But need to follow regulations regarding sanitation to ensure the safety of both customers and employees. Some examples include mandatory mask-wearing, proper hand hygiene, ensuring adequate sanitation supplies, and many more. Restaurants continue to offer takeout and delivery. In addition to those, some are now offering curbside pickup. Customers can order online or through …

4 Best Shipping Practices For Small Filipino Businesses

February 19, 2021 by Tina Sherman

Forward logistics have come a very long way in the Philippines in the last ten years, having been catalyzed by the sudden boom of online shopping platforms and online businesses. Before, packages could take almost a week to get from Point A to Point B, and Cash on Delivery was nothing but a concept. Today, one to two days shipping is the standard for most delivery couriers, returning orders to sellers is a thing, and payment options are a hundred …

Eight Tried-and-tested Marketing Strategies to Keep up in the Fashion World

February 19, 2021 by Tina Sherman

The fashion world is probably one of the most competitive and crowded industries worldwide. While it is a great industry to be in, the competition presents a challenge for newbie and veteran fashion marketers. According to Statista, the U.S. clothing market is the largest fashion industry in the world, with retail sales that regularly exceed by $15 billion monthly. Although the fashion business suffered tremendously from the coronavirus pandemic, the year 2020 witnessed a dramatic shift in online shopping behaviors. As a result, fashion marketers …

Customer Engagement: The Best Ways to Give it a Boost in 2021

February 18, 2021February 18, 2021 by Tina Sherman

The economic climate changed drastically at the start of the COVID-19 pandemic. For a lot of businesses, it meant reshuffling their priorities or temporarily closing to stop incurring costs. If you’re among the many companies that are struggling to stay afloat in the new normal, then your focus should be on one thing: customer engagement. How well you manage your customer relationships in these difficult times can determine whether you survive the coronavirus era or not. Now more than ever, …

Essential Business Ideas That Can Target and Help Seniors

August 25, 2023February 18, 2021 by Tina Sherman

Are you looking for a profitable business that can let you help people at the same time? Were you in business ventures before that did not work along the way? This year might be your time to start a brand new business venture. Why not consider establishing a business that focuses on providing appropriate senior care! A survey once said that the United States has at least 73 million baby boomers aged 65 and above. By 2030, they will make …

Turn Your Love For Cooking Into A Business Startup

February 17, 2021 by Tina Sherman

Food is one of the world’s biggest industries. Whether it is a restaurant or a small corner stall, people are always willing to pay for good food. If you like cooking and enjoy serving food to others, then you’ve potentially got the beginnings of a business. But it isn’t as simple as cooking in your kitchen and selling out of your window. Here are some tips on how to ensure that you have a solid footing when it comes to …

Young Blood: Financial Advice for New Business Owners

February 16, 2021 by Tina Sherman

Although the pandemic has taken a toll on businesses worldwide, some may find this year to be the right time to finally get up and start a new venture. Companies, no matter the size, are important for the economy to rise again. During this pandemic, our economy will need all the help it can get. Despite the urge to start a new business, entrepreneurs make common mistakes as they begin a new venture. These mistakes should be corrected so that …

Sustainability Is The Goal: Making Your Business Greener

February 14, 2021 by Tina Sherman

The problem with a lot of businesses is that many of them damage the environment, in one way or another. Even simple office work can be a burden on the environment from all the paper they use and the electricity they consume. If you want your business to be more environmentally-friendly, here are a few things that you can do to improve your company’s position. Move Away From Disposable Culture The first thing that you should do is to move …